Initializing Theorycraft...
Selected Work
3 problems. 3 solutions.
One standard.
Professional Identity / AI
2026 (2 months, continues)
Theorycraft: The Agentic Professional Proxy
Reframing the designer's portfolio as an AI-native, RAG-powered intelligence layer that acts as a 24/7 technical proxy for high-stakes hiring.
ActiveEngagement
Intent-BasedDiscovery
Product Designer Architect
View case study 
Luxury Retail / E-commerce
12 Weeks (2025)
YouFabTa: Scaling Tactile Trust
Redesigning a premium luxury ethnic-wear ecosystem to translate subjective, physical sensory experiences into a high-conversion, highly automated digital storefront.
+140% (2.4x)Sales Growth
95%System Autonomy
Lead Product Designer / System Architect
View case study 
HR Tech / B2B Vetting
2026 (12 weeks)
ATC (Analyser Theorycraft): Combatting the AI Portfolio Pandemic
Designing a next-generation B2B recruitment portal and forensic design scorecard to combat candidate portfolio homogenization, exposing raw craft iterations underneath boilerplate AI templates.
-80%Recruiter Velocity
94%Screening Accuracy
Lead UI/UX Designer & AI UX Researcher
View case study Technical Playground
Technical Playground
Query the custom vector-grounded RAG proxy built to demonstrate foundational AI literacy and prototyping capabilities.
Frequent Queries:
Product Thinking & Strategy
Systems ThinkingDesigning for scale, not just screens. Every component answers to a system.
Human-Centred ResearchInterviews, usability tests, and analytics inform every design decision.
Outcome-Driven DesignI measure success in business metrics, not aesthetics alone.
Cross-functional Leadership10 years embedding design inside engineering and product orgs.
Skills & Craft
Figma · PrototypingHigh-fidelity prototypes, interactive flows, design systems.
Next.js · TypeScriptProduction-grade portfolio built with real engineering rigour.
AI / Agentic UXRAG pipelines, Gemini 2.0, semantic search, real-time synthesis.
Motion & InteractionFramer Motion, micro-animations, scroll-driven experiences.