Soumen Sengupta
I design complex systems that reduce operational friction and drive business ROI. Specializing in high-stakes enterprise SaaS, Fintech, and RAG/AI interfaces.
Summary
Innovative and business-aligned Lead UX/Product Designer with over 10 years of professional experience orchestrating design strategies, scaling design systems, and crafting premium, high-fidelity enterprise SaaS and Fintech systems, alongside 2 years of specializing in AI tools (since they became accessible in 2024). Expert at aligning cross-functional teams to resolve complex user friction, bridge technical architecture, and drive measurable ROI through human-centric product design.
A collaborative leader who partners closely with Product Management and Engineering squads to design predictive user interfaces, optimize development velocity, and deliver high-impact digital products.
My Approach
Aesthetic Excellence
Aesthetics are the first line of usability. We craft premium interface systems that spark immediate visual trust and establish professional credibility before a single action is taken.
- Aesthetics as Trust: Designing high-fidelity, polished systems that command credibility for enterprise products.
- Emotional Resonance: Calibrating layout density and responsive rhythms to make applications highly satisfying.
Cognitive Efficiency
Complexity shouldn't mean complication. We systematically isolate and minimize cognitive friction across the core visual, cognitive, and physical interaction pathways.
- Visual & Memory Loads: Designing around Miller’s Law to group information into manageable chunks, reducing screen strain.
- Intellectual & Motor Optimization: Optimizing layouts (Fitts's Law) to lower decision delay and speed up target acquisition.
Strategic Reframing
Design is business strategy made visible. We translate raw stakeholder constraints and business goals into testable, metrics-driven UX hypotheses.
- Requirement Translation: Reframing demanding business goals into constructive product opportunities that protect trust.
- Cross-Functional Parity: Establishing tokenized system frameworks that keep design guidelines and engineering logic in lockstep.
Expertise
Interaction & Product Design
Creating logical user flows, interactive prototypes, and precise micro-interactions. Specializing in multi-device interfaces (web, mobile, and emerging form factors) using tools like Figma, Sketch, and InVision.
Design Systems & Scalability
Architecting comprehensive style guides and reusable component libraries. Accelerating development velocity by 60%, securing cross-platform brand consistency, and maintaining design-to-development parity.
UX Strategy & Research
Conducting user research, wireframing, sitemapping, and user journey mapping. Translating abstract business goals into visual, intuitive frameworks using Design Thinking principles.
AI Integration & Workflows
Integrating cutting-edge AI tools and workflows to streamline prototyping, optimize project outcomes, design predictive and intelligent interfaces, and explore predictive user intents.
Professional Experience
Lead consultant (UX designer) | Oct 2024 - Present
- Interaction & Product Design: Headed the end-to-end user experience design from initial concept scratch to final development handover for the Drishti Wheat analysis application.
- AI Integration & Predictive Workflows: Led design strategies for K Fabric, an enterprise AI platform, actively utilizing AI tools to streamline daily tasks, optimize project outcomes, and explore predictive user intents.
- Stakeholder & Pre-Sales Leadership: Formulated and delivered multiple pre-sales application structures and concept proposals, translating abstract business goals into visual, easy-to-understand design frameworks for enterprise clients.
Senior Product Designer | Sep 2023 - Aug 2024
- Multi-Device & Consumer Product Design: Designed Tryon, a cross-platform (web and mobile) e-commerce consumer application tailored for both B2B and B2C segments.
- AI Application Design: Architected the complete interface and interaction model for an AI-powered image editing mobile application, optimizing complex editing actions into seamless, user-friendly mobile gestures.
- Cross-Functional Collaboration: Partnered closely with engineering and product squads to advocate for user experience standards, ensuring platform requirements prioritized the core human experience.
Senior UX Designer | Jul 2022 - Aug 2023
- Fintech Product Design: Designed Anumati, a comprehensive B2B/B2C fintech hub integrating account aggregator services. Focus centered heavily on creating an accessible, intuitive interface navigation for users of all technical backgrounds.
- Security & Trust Frameworks: Crafted user-centered flows for cutting-edge data security features, making complex backend protocols understandable and reassuring to end consumers.
UI/UX Designer | Nov 2020 - Jun 2022
- Design System & Scalability: Established a comprehensive visual style guide and reusable UI components that accelerated development velocity by 60% and secured cross-platform brand consistency.
- Visual Storytelling & Engagement: Leveraged color theory, typography, and advanced service design maps to create compelling marketing structures and journey maps for Zoetis, resulting in a 29% boost in customer engagement and brand recognition.
- Interactive Prototyping: Crafted high-fidelity wireframes and interactive animated prototypes to communicate complex design flows clearly to stakeholders.
UX/Visual Designer | Jun 2018 - Nov 2020
- Cross-Functional Agility: Collaborated daily within a complex team matrix (developers, PMs, and target users) to systematically isolate user friction and continuously iterate on the live user journey.
- Performance-Driven Visual Design: Optimized heavy media assets (images/videos) across mobile and web platforms to guarantee fast load times while upholding Google-level standards of visual craft.
What Colleagues Say
Verified recommendations from professionals I've had the privilege of working with.
“Soumen understands the requirement and his design suggestions are well appreciated. He is always on the latest design trends. I have worked with him on a Mobile app project and his experience, market research and design intelligence has helped us in deriving many new experiences which are highly valued by users. Moreover, he delivers quickly.”
“Soumen is such a nice person to have around. He is not only a great colleague but also a very good graphic designer. He is very creative, hands-on, and organized. He is the guy to go to when you need help with graphic or web design and is always open to discuss ideas and suggestions.”
“Soumen is wonderful to work with, and has exceptional expertise in UI design, HTML, CSS and video editing skills. Soumen is a self-learner, self-motivated, very capable and maintains a very positive attitude towards work.”